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To bring it to life, we brought a big stack of our own content to the table, then combed through decades of archival footage and race history to identify notable Porsche wins on Yokohama's tires. 

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Then, we assembled them into an anniversary film connecting the two brands through their shared history on-track.

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The full-length film was built for events and Yokohama's traveling on-site activation rig, with a truncated vertical cut created for Yokohama's social channels.

 

Seventy-five years of Porsche Motorsport wins, and a surprising number of them connected to Yokohama.