Every year, National Tire Safety Week gives Yokohama a reason to remind drivers that the four things actually touching the road probably deserve a little attention. And, after eight years working with the brand, we've made a lot of tire safety content.

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The information doesn't change much, so the annual challenge has become finding a new way to make people actually want to watch it.

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Again.

01. THE CHALLENGE

02. THE APPROACH

For 2026, we strategically leaned into a growing appetite for things that feel more human and handmade. Then, we asked ourselves the question: What if the entire series lived inside a repair manual...?

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We brought back the Pit Crew, built an entire two-dimensional world around them, and turned the instructions themselves into part of the set. Printed signs, diagrams, arrows, cars, and tires became more than 140 interactive props.

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Five episodes, delivered in both vertical and horizontal formats, became 10 deliverables, all captured in one mildly sweaty studio day.