GT'S KOMBUCHA: #KOMBUCHAFACE
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GT's Kombucha
Charts+Darts
Steven Stone
Gabriel Flores
Gabriel Flores
In 2019, Brittany Tomlinson tasted kombucha on TikTok and became a meme pretty much overnight.
As luck had it, we just so happened to be working with GT's Kombucha on an unrelated project, and there was a moment happening around the entire category.
The challenge, really, was just not missing it.
01. THE CHALLENGE
02. THE APPROACH
We tracked Brittany down, flew her to LA and teamed her up with GT Dave - the Kombucha King, himself. Then we built a nine-part series around the two.
We went from idea to on-set in days, not weeks, and delivered while the internet was still invested.
And it worked. We had 5+ million views in no time flat.
Sometimes strategy is just knowing when to move.
